Information Technology
Dunamu - Team NAVER, Declare Global Lead with Mega Synergy of AI and Web3
Dunamu operating Upbit, the world's fourth-largest and Korea's top crypto exchange, and Naver and Naver Financial are expected to gain a significant edge over global fintech firms, empowering K-fintech to go global.
Naver CEO Soo Yeon Choi said the integration comes at a pivotal moment when the mass adoption of blockchain is coinciding with the rise of "agentic AI," in which AI systems make autonomous decisions and execute tasks.
Dunamu Chairman Song said the three companies intend to jointly design next-generation financial infrastructure that fuses AI and blockchain.
CEO Oh, who leads Korea's largest crypto exchange Upbit, emphasized that the essence of the deal is to turn global technology shifts into growth opportunities.
Once the deal is completed, NAVER—Korea's largest internet company and a leading player in search and AI technology; NAVER Financial—a top simple-payment provider with more than 34 million users and over KRW 80 trillion in annual transaction volume; and Dunamu—operator of Upbit, which boasts top-tier global digital asset trading volume, and owner of Korea's leading blockchain technologies such as GiwaChain—will pool their strengths to seize new global opportunities.
CEO Choi stressed the companies will prioritize building shared, global-first operating culture after the deal closure.
At the joint press conference, CEO Choi also announced that the three companies plan to play a leading role in strengthening Korea's technology ecosystem in AI, Web3 and other strategic areas. With global players already emerging on the back of strong technological and service foundations, she noted that ecosystem-building is essential for Korean companies to secure competitiveness.
To that end, companies announced a plan to invest KRW 10 trillion over the next five years to cultivate talent in AI and blockchain, build a more secure and resilient infrastructure and support promising startups.
Looking ahead, Oh added that Dunamu and NAVER Financial will prioritize realizing synergies from the integration rather than pursuing further governance changes in the near term.
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