Economia
Medela AG Introduces the New Motion InBra™ Wearable Breast Pump – Where Dependable Performance Meets Everyday Comfort
, a highly efficient wearable breast pump designed for dependable performance and comfort. Engineered and intentionally shaped to mirror the natural contours of the breast, it offers a comfortable, secure fit and effective milk flow. With its discreet design and simple setup for immediate usability, it helps moms stay in tune with the rhythm of daily life – spending less time setting up and more time focusing on what matters most.
Motherhood isn’t picture-perfect – it’s raw, radiant, chaotic, and full of love all at once. It’s early mornings, late nights, and everything in between. The Motion InBra™ was created for these beautifully imperfect moments – a designed-for-life companion that keeps up when life doesn’t slow down.
Thoughtfully shaped to mirror the natural contours of the breast, Motion InBra™ delivers consistent output and comfort through a secure, discreet fit, helping moms move confidently through their day. With its plug-and-play simplicity that allows for immediate use and easy cleaning with just three parts, the pump ensures hassle-free handling. Each cup is lightweight and balanced for everyday wear, tailored to fit naturally inside most nursing bras, so it feels less like equipment and more like an effortless extension of mom’s routine.
According to Medela’s in-home study, 94% of the participating moms said with Motion InBra™ [2].
In recent in-home studies [12], 90% of participants reported being satisfied or very satisfied with the Motion InBra™, and the same percentage said they would recommend it:
The Motion InBra™ is Medela’s second fully wearable in-bra breast pump, complementing its growing portfolio to meet different moms’ needs and preferences.
It will be available beginning in mid-October across multiple online and retail channels in Europe, followed by launches in Australia, Canada, and Japan in late 2025 and in the United States in early 2026 . Retail options include both single- and double-electric versions, with additional accessories. Each pump comes with 24 mm breast shields and three inserts (15 mm, 18 mm, 21 mm) covering more than 95 percent of nipple sizes.
For more information on Motion InBra™ and the science behind Medela's innovations, please visit medela.com/MotionInBra.
Additional downloadable materials, including visual assets and video content, are available via the Medela media portal.
For media inquiries, please contact the Medela media office.
Through advancing research, observing natural behavior and listening to our customers, Medela turns science into care while nurturing health for generations. Medela supports millions of moms, babies, patients and healthcare professionals in more than 100 countries all over the world. As the healthcare choice for more than 6 million hospitals and homes across the globe, Medela provides leading research-based breast milk feeding products, healthcare solutions for hospitals, and clinical education. Medela is dedicated to building better health outcomes, simplifying and improving life, and developing breakthroughs that help moms, babies and patients live their life to the fullest. For more information, visit www.medela.com
* Pending 510(k) clearance
[1] Sales and distribution in maternity wards and NICUs in the U.S. and Europe, 2023 & 2024.
[2] Motion InBra™ in-home study with 50 Chinese moms within 6 months postpartum, in August and September 2025
[3] Sakalidis VS et al. Acta Obstet Gynecol Scand. 2020; 99(11):1561-1567. (90° vs 105° shields).
[4] Mitoulas L et al. J Hum Lact. 2002; 18(4):353–360.
[5] Kent JC et al. J Hum Lact. 2003; 19(2):179–186.
[6] Muther M et al. Breastfeed Med. 2016; 11(2):A28.
[7] Schlienger A et al. Breastfeed Med. 2016; 11(2):A28-A29.
[8] Gooding MJ et al. J Ultrasound Med. 2010; 29(1):95-103.
[9] Ramsay DT et al. J. Anat. 2005; 206(6):525–534.
[10] Gooding MJ et al. J Ultrasound Med. 2010; 29(1):95-103
[11] Medela Nipple Database. 2025; Compilation of personal communication, registered clinical trials and published literature (2001-2024).
[12] Motion InBra™ in-home study with 50 Chinese moms within 6 months postpartum, in August and September 2025.
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