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Sales of Cat Litter Set to Expand by 1.7x as Sustainable and Plant Fiber Cat Litter Move into Mainstream: Future Market Insights
Some of the leading companies operating in the cat litter market are extensively relying on e-commerce platforms to establish their global presence. On the back of this, market players are investing heavily in promotional activities and new product launches to woo cat owners.
Demand for natural cat litter is surging exponentially. This can be attributed to the rising number of cat owners who are increasing the adoption of natural cat litter such as plant fiber litters. Increasing awareness regarding environment also has bolstered the adoption of recyclable and eco-friendly cat litter.
Hence, the demand for pine, walnut, and corn cat litters is increasing. Steered by this, some of the leading market players are investing in research initiatives to offer eco-friendly cat litter, which also is available at an affordable price. For instance, Yesterday's News, a brand of Nestle Purina, manufactures unscented cat litter from post-consumer waste derived from newspapers. These developments are expected to help in growth of the market in the coming years.
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As per FMI, clumping litter will emerged as a highly sought-after product category. The report has projected clumping litter to account for over 79.3% of overall sales registered in the market through 2031.
The private label brands are likely to get increasingly popular in the market. FMI has projected the demand in the private label segment to increase at 6.3% CAGR over the course of the report's assessment period.
" says the Future Market Insights analyst.
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As per Future Market Insights, Nestle Purina, The Clorox Company, Dr. Elsey's, Kent Pet Group, and Tolsa Company are the top 5 players. New product offerings and promotional campaigns are some of the key expansion strategies adopted by aforementioned industry players.
In its latest report, Future Market Insights offers comprehensive insights on the global cat litter market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study offers incisive coverage on the global cat litter market with an unbiased analysis, segmented on the basis of:
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Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai , and has delivery centers in the UK, U.S. and India . FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
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