Kotex Global Study Finds Nearly 60% of Women Feel Progress is Lacking and Launches #ProgressFeelsLike Movement to Ignite Action on International Women's Day

"In a long history of advancement of women's rights and equality, today we are reminded that progress isn't a given," said Alison Lewis, chief growth officer at Kimberly-Clark. "Now is a crucial time for women everywhere to use their voices to inspire change, and we are pleased to offer a platform to share what #ProgressFeelsLike from their viewpoint. On International Women's Day and every day, #ProgressFeelsLike unites us and empowers us in our pursuit of progress across every culture and every country in the world. Because period or not, She Can."

"In a long history of advancement of women's rights and equality, today we are reminded that progress isn't a given," said Alison Lewis, chief growth officer at Kimberly-Clark. "Now is a crucial time for women everywhere to use their voices to inspire change, and we are pleased to offer a platform to share what #ProgressFeelsLike from their viewpoint. On International Women's Day and every day, #ProgressFeelsLike unites us and empowers us in our pursuit of progress across every culture and every country in the world. Because period or not, She Can."

To help show the world what #ProgressFeelsLike, Kotex is debuting a provocative film produced by an all-female Kotex team in partnership with Capital A Creative and Rakish, led by renowned director,  Jaci Judelson. The powerful #ProgressFeelsLike film speaks to the data unearthed in Kotex's study. It depicts the reality around the globe that women face bias related to inequality, their periods and other restrictions, which continue to challenge or hinder progress.

Kotex is encouraging women worldwide to participate in the movement by using #ProgressFeelsLike in social media posts. The period care brand is also organizing on-the-ground activations to ignite conversation and inspire change for women within their communities. Examples include:

As part of the #ProgressFeelsLike movement, Kotex is leading by example and has formed a new partnership with She's the First, a non-profit organization that fights for a world where every girl can choose her own future. As a part of the partnership with She's the First, Kotex is standing behind its pledge to progress and donating funds to help support the organization's mission to make sure girls everywhere are respected, educated and heard. The #ProgressFeelsLike movement and new alliance with She's the First is an extension of Kotex's She Can Initiative and existing work with Plan International and WASH United. The three partnerships align with Kotex's ongoing mission to champion women's progress by fighting period stigmas and the barriers they cause, by promoting access to education in schools and communities and by helping to open doors so women gain equal opportunity.

Click here to view and download the #ProgressFeelsLike infographic. Click here to watch the film. Click here for more information about the Kotex #ProgressFeelsLike movement and She Can Initiative. For press inquiries contact Abby Hagstrom, abby@thescratchcollective.com.

*= Kotex's Global Consumer Insights Study, September 2023 Total N = 3500. Full study available by request.

About Kotex
Our Kotex, U by Kotex, and Intimus brands aim to ensure a period never gets in the way of any woman's progress. Kimberly-Clark created the period care category with the launch of the Kotex brand 100 years ago, and today, its products are trusted by millions of women in more than 100 countries to provide outstanding protection and inspire confidence that period or not, she can.

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its trusted brands are an indispensable part of life for people in more than 175 countries and territories. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what's important to them.  Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 70 countries.  We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the World's Most Ethical Companies(R) by Ethisphere for the fifth year in a row. To keep up with the latest news and to learn more about the company's 150-year history of innovation, visit kimberly-clark.com.

About She's the First
She's the First is a global girls' rights organization that fights for a world where every girl can choose her own future. They team up with grassroots leaders to make sure girls everywhere are educated, respected, and heard. Over the past 13 years, they've created transformational outcomes for 563,741 girls by working alongside 685 community organizations in 42 countries. To fulfill their mission, they teach a girl how to speak up for herself in her home, school, and community, while they teach the mentors in her life practical ways to support her agency. As a result, these girls become the first women in their families to achieve amazing milestones—and they are never the last.

Their diverse team is based across the U.S., Kenya and Guatemala. They've built a strong reputation as an anti-oppressive and girl-centered organization. Their leadership in the girls' empowerment space is recognized by former First Lady Michelle Obama, the United Nations, the Clinton Global Initiative, Women Deliver and the DVF Awards.

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