Editoria e Media
ShowHeroes Group appoints Sarah Lewis to strengthen its global CTV leadership
"Connected TV is the most important trend in video. Already standard in the U.S. market, CTV solutions are now maturing in Europe . Germany and the UK are pioneers here. As a first mover, we already offer publishers and advertisers ad solutions based on our top-notch semantic matching technology. Thanks to Sarah's extensive industry experience and detailed know-how, she is one of the key figures in the EMEA CTV ecosystem at the moment. Her start at ShowHeroes Group underlines our claim to market leadership, and we are very happy to welcome her to the team", says Ilhan Zengin , founder and CEO of ShowHeroes Group.
"The growing European CTV market still suffers from a few teething troubles, with current challenges being a highly fragmented ecosystem and serious transparency issues when it comes to measurement and fraud prevention. Therefore, it is time to work in solidarity with our partners and drive the development of robust standards forward. I also look forward to building a strong contextual solution for targeting ads on the big screen in a privacy-compliant way and to sustainably strengthen the Group's market position in the CTV sector," adds Sarah Lewis , Global Director CTV at ShowHeroes Group.
ShowHeroes Group was founded in 2020 – as a result of the ongoing expansion and growth of its premium digital video brand ShowHeroes. It operates from 15 international locations: Berlin , Hamburg , Dusseldorf , Hildesheim, Riga , Moscow , St. Petersburg , Amsterdam , Vienna , Paris , London , Milan , Florence, Madrid and Tel Aviv . The team of 200 employees is led by the Founding Heroes llhan Zengin, Mario Tiedemann and Dennis Kirschner .
To find out more, go to: https://showheroes.com/