L'OCCITANE presents 'Forgotten Perfumery Plants: Fragrance Revelation for Innovation' at the 2022 World Perfumery Congress

'As Nature is the largest R&D laboratory on the face of the earth, at L'OCCITANE, we're like explorers who set off towards unknown lands with boundless enthusiasm, never knowing what we're going to discover.' – Pascal Portes 'As Nature is the largest R&D laboratory on the face of the earth, at L'OCCITANE, we're like explorers who set off towards unknown lands with boundless enthusiasm, never knowing what we're going to discover.' –Pascal Portes This unique R&D project seeks to...

'As Nature is the largest R&D laboratory on the face of the earth, at L'OCCITANE, we're like explorers who set off towards unknown lands with boundless enthusiasm, never knowing what we're going to discover.' – Pascal Portes

This unique R&D project seeks to rediscover and explore forgotten perfumery plants, and to evaluate the possibility of reintroducing them as present-day ingredients. Hundreds of books were studied, and a variety of experts were inter­viewed. Data was collected regarding identity, history, symbolism, uses, smell, medicinal properties, and hypotheses as to the reason plants may have been forgotten, and with the information obtained, a database containing more than eight hundred perfumery plants was created. The interest of L'OCCITANE en Provence to respect biodiversity led to a closer look into Hawthorn and Sweet Clover, both identified as forgotten perfumery plants, and each having ecological benefits in terms of biodiversity regeneration.

The Forgotten Plants project was researched and developed by:

P. PORTES, Laboratoires M&L, L'OCCITANE Group, A.S BOUVILLE, Institut de Chimie de Nice, CNRS, Université Côte d'Azur and Laboratoires M&L, J.C. LHOMMET, Laboratoires M&L, L'OCCITANE Group and X. FERNANDEZ, Institut de Chimie de Nice, CNRS, Université Côte d'Azur and K. DA FONTE, Institut de Chimie de Nice, CNRS, Université Côte d'Azur

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