Cibi e Bevande
Wang Lao Ji herbal tea museum launched in Tokyo, to open at the year's end
The move came after Wang Lao Ji opened its first overseas herbal tea museum in Manhattan four months ago. With a global footprint in New York and Tokyo and opportunities brought by the Belt and Road Initiative and the constructing Bay Area, the time-honored herbal tea brand is committed to bringing more auspiciousness to the world and growing into a global beverage leader.
The overseas museum project, initiated by the Guangdong -based industry giant, serves as a window for foreign exchanges and promotion of the Lingnan and auspicious cultures. Over years its distribution network in Japan has covered main cities with a relatively larger Chinese population, including Tokyo , Osaka , Chiba , Yokohama , Kobe and Okinawa . At present, Japan is Wang Lao Ji's biggest export market in East Asia .
An improved overseas trading system has allowed Wang Lao Ji to distribute its products to 60 countries and regions on five continents through tens of millions of retail outlets.
At the opening, Wang Lao Ji hosted a Chinese-Japanese cultural exchange meeting under the theme "Culture and Craftsmanship: The Auspicious Culture of Chinese Herbal Teas". Scholars in traditional culture from both countries and representatives of Wang Lao Ji shared views on the cultures of herbal tea and auspiciousness unique to China . Also, they discussed ways of advancing global branding process by enriching corporate culture.
For a deeper understanding of Wang Lao Ji and the Chinese auspicious culture among Japanese consumers, the company started the ambassador recruiting campaign at the event for promoting its auspicious culture.
"With outstanding Chinese brands, we can tell China's stories well," said GPH's president Li Chuyuan, "Going forward, Wang Lao Ji will stay committed to empowering its products with enriched auspicious culture to connect the world and increase the global presence of the herbal tea industry. With that, the Chinese culture and homegrown brands will grow and prosper in the world."
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