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Haier Showcases A Full Line-up of Smart Appliances at CES
As the best launching platform of new technologies and new products, CES provides Haier with a global stage to showcase the breadth of its product assortment and highlight key emerging technologies. Haier, has not only become the focus of CES, but also achieved rapid development in the global market.
According to a recent report by Euromonitor International (the global leader in consumer market strategy research), Haier has again ranked as the number one major appliance brand in the world with a 8.6% retail volume share in 2012, marking the fourth consecutive year Haier has been given this honor. In addition, most recent data indicates that overall sales of Haier products in the U.S. have increased by 22.2% on a year-on-year basis, with 59.9% growth in refrigeration appliances, 110.4% growth in home laundry appliances, and 12.1% growth in air conditioners. In Russia , the overall sale of Haier products has achieved a year-on-year increase of 23.3%. In Japan , the overall sale of Haier products has achieved a year-on-year increase of 28.2%.
"Haier's continuous focus on users' demands plays a significant role in maintaining stable development in overseas markets," said Mr. Li Pan , Director of Haier Overseas Markets. "Haier has set up five R&D teams in China , Asia , Europe , America and Australia . These teams can integrate global advantageous resources at full speed and provide users with high-quality smart appliance solutions," added Mr. Li.
Haier constantly explores a development strategy that meets the requirements of the times. Based on the characteristics of industrial development in the Internet era, Haier has explored and entered the fifth development stage, the network strategy phase. At this phase, Haier will further explore the "Win-win Mode of Individual-Goal Combination", and establish a platform-oriented enterprise. Therefore, Haier consolidates its global resources in R&D, manufacturing and marketing to create a customized home appliance solution for consumers.