Spettacolo
One-Blue Patent Pool Reveals Five Key Steps to Effective Patent Licensing
. Fifteen patent owners are licensors in the pool operated by One-Blue, namely Cyberlink, Dell, Fujitsu, Hewlett - Packard, Hitachi, JVC Kenwood, LG, Panasonic, Philips, Pioneer, Samsung, Sharp, Sony, Taiyo Yuden , and Yamaha. Five of these companies are also shareholders in One-Blue, LLC, but One-Blue operates the pool as an independent licensing entity. For complex markets with diverse patent environments, this model allows a pool to more equitably manage the licensing process and removes possible points of contention between licensors. Also, by moving licensors away from the front lines of enforcement action, an independent entity has the autonomy to aggressively enforce patent rights anywhere and against any party.
. In the event an enforcement action is warranted, all members of the pool agree to participate by making their patents available for use by legal counsel. This prevents some members from opting out of enforcing their patents, while at the same time enjoying the pool's benefits.
. All too often, companies sign a license agreement but fail to abide by its terms. A company that refuses to pay royalties increases the cost of business for all other parties while giving itself an unfair advantage. Per-batch licensing closes this loophole by licensing only the products shipped, not the company itself. Each product shipment carries licensing documentation and registration logos with serial numbers that can be verified by customs officials, distributors and retailers. While it may seem like an extra step, per-batch licensing ensures licensees pay for what they ship.
. In many cases, licensees hold pre-existing patent licenses with various patent pool licensors. Pre-netting takes these pre-existing licenses into account and subtracts what would be due licensors that have the granted pre-existing licenses when calculating royalty payments. This step ensures that licensees pay only for what they use and encourages broader participation in the pool.
. Not all patents are created equal. One mistake patent pools often make is to ignore this fact and assign the same worth to each patent in the pool. Not only does this approach reward licensors whose essential patents may be more valuable, it also discourages a patent arms race in which licensors are incentivized to roll as many less valuable patents into the pool as possible in order to inflate their royalty share.
For more information, contact One-Blue at http://www.one-blue.com/.
As the one-stop shop representing the Blu-ray Disc industry's leading technology providers, One-Blue, LLC provides patent licenses from the leading Blu-ray, DVD and CD product IP holders. One-Blue creates a level playing field by guaranteeing strong patent enforcement for licensees and licensors and ensure competitive parity for all Blu-ray Disc providers. One-Blue's patent pool is built upon industry best practices to help all parties lower royalties, transaction costs and streamline the patent licensing process.