TopOn Achieves IAB Tech Lab Open Measurement SDK (OM SDK) Certification: Establishing Standardized Ad Measurement

Why Does IAB Tech Lab OM SDK Certification Matter? Why Does IAB Tech Lab OM SDK Certification Matter? Developed by IAB Tech Lab, the OM SDK aims to simplify third-party ad performance data collection and analysis through unified technical standards, covering core metrics such as viewability and fraud prevention. By achieving OM SDK certification, it reinforces TopOn's commitment to providing accurate measurement and is aligned with OM SDK core value propositions which includes:  1...

GUANGZHOU, China, 10/04/2025 (informazione.news - comunicati stampa - editoria e media)

Developed by IAB Tech Lab, the OM SDK aims to simplify third-party ad performance data collection and analysis through unified technical standards, covering core metrics such as viewability and fraud prevention. By achieving OM SDK certification, it reinforces TopOn's commitment to providing accurate measurement and is aligned with OM SDK core value propositions which includes: 

Strict adherence to MRC (Media Rating Council) standards, eliminating data discrepancies in third-party measurement tools (IAB Tech Lab verified data), ensuring authentic verification of critical metrics like ad impressions and viewability.

Full compatibility with iOS, Android, CTV, and other platforms, achieving unified cross-platform measurement standards.

Automatic compatibility with global leaders like IAS DoubleVerify, and most other measurement vendors.

1.Enhanced Operational Efficiency: Streamlined integration and maintenance with a single-SDK architecture. 

2.Optimized App Performance: Reduced crash rates caused by multi-SDK conflicts. 

3.Commercial Value Realization: Transparent ad inventory data standardization drives CTR uplift. 

1.Data Accuracy: MRC-aligned standards eliminate third-party SDK data deviations. 

2.Smarter Decision-Making: Improved cross-platform data comparability for optimized budget allocation. 

3.Ecosystem Transparency: Higher ad inventory quality verification rates enhance traffic monetization potential. 

Through our white-label mobile SDK (OM SDK-certified version), enable: 

1.User behavior event tracking 

2.First-party data compliance collection (with user consent) 

3.Customizable analytics modules 

TopOn serves over 15,000 global clients across 45,000+ apps, processing over 40 billion daily ad requests. With IAB Tech Lab OM SDK certification, we will deepen collaboration with global ad platforms to deliver more transparent and efficient monetization solutions for developers. 

All existing TopOn partners now automatically receive OM SDK upgrade support. New clients can apply for complimentary technical consultation—contact your TopOn account manager or visit [http://www.topon.com] to get started! 

TopOn is a global leading mobile ad mediation platform, specialized in providing ad monetization operations management and optimization services to achieve maximum ad revenue for mobile developers worldwide.

Contact:
Lawrence, lawrence@toponad.com 

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