Normandy Launches its "Soft Power" Strategy for International Outreach

" " states Philippe Augier , who is project coordinator and Mayor of Deauville .

Normandy is the second best-known region in the world after California . More than a third of its GDP comes from exports and it is the second most open region in France to the world.

" stated Hervé Morin, President of the Normandy Region.

To achieve this, the region has created two new tools to help Norman 'soft power'.

Firstly, a new agency named Normandie Attractivité. Chaired by Philippe Augier and located in Le Havre , it will coordinate the promotion policy of Normandy with regional, national, and international stakeholders. It will be responsible for the affluence and articulation of the various promotion initiatives in the area at global level, notably so as to attract foreign investors.

Subsequently, a new regional brand which comprises the name of the region so as to capitalise on its international recognition. It is intended to be used by all private and public stakeholders who wish to promote their activities nationally or internationally.