OEMs Invest in Real-time Contextual Navigation Services to Catalyse Future Growth

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"OEMs have been focusing on incorporating powered by ( ) and ( ) to add more functionalities to the intelligent ( ) system," said . "For instance, in addition to employing third-party assistants such as , , and , OEMs like , , and have built car-specific, in-house assistants."

Frost & Sullivan's recent analysis, , analyzes the North American, South American, European, and Chinese markets for automotive navigation systems solutions. It covers key market drivers, restraints, and trends, as well as recent developments in the market. The study presents the unit shipment forecasts analysis of original equipment embedded navigation, smartphone navigation subscribers, and the popularity of different types of car interfaces. This study also provides key recommendations based on the current value chain dynamics.

"While North America will continue to lead the adoption of navigation solutions, the higher penetration of ( ) and massive production capacity in China are positioning Asia-Pacific as the next big region for OEMs," noted Grover. "Besides, with foreign technology companies facing regulatory barriers placed by the Chinese government, and the will gain significant shares."

To make optimal use of the growth opportunities, Tier-1 companies have begun to partner with tech companies to leverage ( ) applications to integrate connected services data with navigation and location-based services. Successful vendors will aim to:

is part of Frost & Sullivan's global Automotive & Transportation Growth Partnership Service program.

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Francesca Valente
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