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Ascenda Launches Strategic Partnership with Preferred Travel Group
Through this collaboration, financial institutions within Ascenda's global network can now offer their customers the ability to convert bank loyalty points directly into points, giving access to exclusive hotel stays, upgrades, and member benefits at 650+ exceptional independent hotels worldwide.
The addition of Hotel Rewards enhances Ascenda's global rewards content network with a premium hospitality brand, enabling financial partners to deliver more aspirational travel experiences. With access to uniquely curated properties in both urban and resort destinations, this partnership offers meaningful value to discerning customers seeking more personalized and enriched travel rewards.
"As upmarket customers seek more distinctive experiences, Preferred Travel Group is a partner that brings differentiated value to both consumers and financial institutions," said Paul Smitton , President of International and Partnerships. "We're excited to enable the transfer of bank partner rewards currencies to points."
"Our partnership with Ascenda opens up meaningful opportunities to expand the reach of our
Hotel Rewards loyalty program and broaden our points exchange ecosystem globally," said Lori Strasberg, Senior Vice President of Marketing for Preferred Travel Group. "Through this relationship, both existing
members and customers of Ascenda's vast financial partner network will be able to access redemptions faster, driving increased engagement with Preferred's global portfolio of distinctive luxury hotels, resorts and residences."
Operated by Preferred Travel Group, Hotel Rewards is the world's largest loyalty program for independent hotels, with more than five million members enrolled globally. The program provides members with points, tier-based status, and special perks at a global portfolio of distinctive properties across 80 countries.
Ascenda delivers loyalty-as-a-service for financial institutions and merchants globally, unlocking superior ROI across customer acquisition, engagement, and retention. With over a decade of proven results, an unrivaled roster of top-tier global clients, and enterprise-grade technology, Ascenda is trusted by leading brands to deliver growth outcomes, eliminate complexity, and create extraordinary customer experiences. For more information, please visit ascenda.com
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