Editoria e Media
Kwai becomes the first social network in history to sponsor the CONMEBOL America's Cup
said Kai Shao , General Manager of Kwai Latin America.
This partnership seeks to revolutionize the way of experiencing the celebration of football from a distance. Thus, all users and football fans will be able to exploit their creativity, share their passion and their shouts to the rhythm of the singing of a goal.
All Kwai users will be able to access the official account where exclusive and unique content from the organizer will be generated, to see each play of the event from another perspective. There the official music of the tournament will be shared, what the official ball will be like, a start countdown will be carried out, the opening ceremony, behind the scenes from the dressing rooms, press conferences, fan celebrations, daily news, live streamings (as part of the new functionality of the application), among others. Added to this, is the creation of the and account, in which complementary content about this sport and the region's celebration of soccer will be generated.
Throughout the CONMEBOL Copa América 2021, soccer fans, regardless of the country where they are, will be able to witness the , in order to enjoy the most emotional seconds of the tournament with their favorite players.
expressed Juan Emilio Roa , Commercial and Marketing Director of CONMEBOL.
With the Sports Creators Program , Kwai is committed to encourage and develop sports content creators, who will be able to grow hand in hand with Kwai. This is why the application will invest US $10 million to support sports creators throughout the region, through a program that offers specialized workshops for the creation of content, as well as guidance and support from a team of experts in the field. As an important incentive, creators will be able to monetize their content.
said Arturo Martínez, General Manager for Kwai Spanish Speaking Latam.
Kwai promotes a social network of short videos that transcends instant trends and encourages real moments of happiness in the daily routine of real people, which is why users find authentic stories in the app, as well as a community with which they connect and relate quickly.
Kwai is a short video app developed by Kuaishou Technology, a technology company focused on developing content sharing platforms where content creation, distribution and discoveries are quick and easy, as well as inclusive and diverse. Its technology offers users a highly personalized experience and encourages members of all communities to create and discover content of dynamic value. More information at www.kwai.com and @kwai_latam .
Kwai is available on the App Store and on Google Play.
The 47th edition of the oldest national team tournament in the world will be played in two host countries ( Argentina and Colombia ) between 10 participating teams, the tournament does not change its format and will be played in cities located in the extreme North and South of our continent. They are the 10 South American member countries of CONMEBOL ( Argentina , Brazil , Bolivia , Chile , Colombia , Ecuador , Paraguay , Peru , Uruguay and Venezuela ), who will participate in this competition. Nine FIFA World Cup titles and some of the world's biggest football stars will gather on the pitch to play the 28 games of this edition, from June 13 to July 10 . The opening match will be played in Buenos Aires , while the grand finale will take place in the Colombian city of Barranquilla.
The CONMEBOL Copa América has an incredible power, it can make everything move, it makes emotions vibrate and hearts exalt. It makes the flags, the nets wave, the stands, the stadiums shake. Its history makes the entire continent fill with pride, that our football throbs with a single force. This competition has the power to bring out our best version to define who we are as South Americans: soccer, history, joy and passion. #VibraElContinente @copaamerica
Photo - https://mma.prnewswire.com/media/1514978/Kuai_Copa_America.jpg