Scienza e Tecnologia
Dentsu Tracking Features on the OECD Observatory of Public Sector Innovation Platform
Dentsu Tracking, part of Dentsu Aegis Network, designed the technical controls necessary for this platform, to give effect to the EU TPD and its secondary legislation as per the World Health Organization (WHO) FCTC requirements.
Philippe Castella, Managing Director, Dentsu Tracking said,
As many as 1 in 10 cigarettes and tobacco products sold worldwide are illicit, and the impact on society is huge, included billions of lost tax revenue due to duty evasion and significant impacts on youth consumption and public health due to illicit products available at aggressive prices. The case study addresses this challenge via a traceability platform.
The platform enables the authorities to follow the movements of every packet of cigarettes sold or produced in the EU along every step of the supply chain, with real-time reporting and automatic data controls.
The case study shares the early results since the system launch last year.
In addition to its role in design and operations, Dentsu Tracking also leads the data analysis and business validation of the European-wide data. All product movements are controlled along the supply-chain per the pre-defined rules, and Dentsu Tracking delivers real-time business intelligence services for the Member State authorities.
Karim Ben Dakhlia , Government Program Director, Dentsu Tracking, said
According to Dentsu Tracking, the next step will be a deeper investigation with the European Union into data trends and individual case studies from the Member States.
Eric Lequenne, Government Development Director, Dentsu Tracking, said
The full case study is available on the OECD website, here. Featured cases will be published in the OECD OPSI "Global Trend reports" (available from now until
November 2020 ).
The OECD Observatory of Public Sector Innovation (OPSI) platform exists to promote innovation through practical guidance for governments. Cases were submitted in response to the OECD OPSI 'Call for Innovation'. Accepted cases feature on the OECD platform to promote innovation across the public sector.
Contact the OECD OPSI for more details.
Dentsu Tracking is a brand of Dentsu Aegis Network. It is headquartered in Geneva, Switzerland . Core product and service solutions include traceability, security, industrial IT, business analytics, and supply chain digital transformation. On 21 December 2018 , the European Commission appointed Dentsu Tracking as the sole provider to operate the central platform of an EU-wide traceability system. www.dentsutracking.com
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