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Haglöfs new jacket Gram Comp Pull wins an OutDoor award
Haglöfs has been awarded an OutDoor Industry Award for its new jacket, the Gram Comp Pull. The award will be presented to Haglöfs at a ceremony during the OutDoor show in Friedrichshafen - the leading international sports and outdoor trade show, taking place 12 June to 15 June 2012.
The jacket will be released to the market during spring/summer 2013 and this is the first time the jacket will be shown officially. Gram Comp Pull is designed with ruthless minimalism. Every detail has a function and a raison d'être, each carefully selected to take away weight and focus on functionality. The Gram Comp Pullover is the lightest hooded Gore-Tex(TM) Active shell ever made and weighs under 200g in men's size M
-"The simplest things can sometimes be the hardest to create. We combined all our experience and knowledge to engineer a jacket from just two pieces of material for the main body, which saves weight and adds breathability. Lowest possible weight combined with pure function was our goal, and this award is gratefully received as an acknowledgement that our hard work has paid off" - Fredrik Lundberg, Strategic Design Manager.
Haglöfs will be presented with the Outdoor Award in the category Apparel/Shoes/Helmets for the Gram Comp Pull Jacket at the OutDoor fair. The jury, comprising international sport journalists as well as experts from trade and design, chose Haglöfs' jacket based on criteria such as innovation, design and performance.
T ext is available for download at www.haglofs.com/press
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2010 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 11 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se
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