Internet
Africa B2C E-Commerce Report
Africa B2C E-Commerce Report - 2013 indicates that the growing Internet penetration, the spread of mobile technology and improvement of payment and delivery infrastructure are factors that can boost E-Commerce on the continent. CEO Yücel Yelken states E-Commerce has a high potential in
Africa as the growing middle class seeks more convenient shopping and better price quality, driving local and international Internet merchants to operate in the region.
Several strong local players have already emerged, such as
South Africa's online fashion retailer Zando, and
Nigeria's online mass merchants Jumia and Konga. B2C E-Commerce sales were less than
EUR 1 billion in 2012, but annual growth of around 40% is forecasted in the next ten years. The main obstacles to overcome on the way to B2C E-Commerce boom are poor logistics in rural areas, low banking penetration and limited consumer awareness.
M-Commerce and mobile payment especially have a high potential on the continent, where mobile phones are more widespread than computers, a significant proportion of the population has no banking relationship and the most common type of Internet access is through a mobile device. Moreover, over 10% of active Internet users in
Africa shopped on mobile in 2013. In mobile shopper penetration,
Nigeria , Egypt and
Morocco are ahead of South Africa.
1. MANAGEMENT SUMMARY
2. AFRICA (Regional)
3. SOUTH AFRICA (Priority A Country)
4. EGYPT (Priority B Country)
5. MOROCCO (Priority B Country)
6. NIGERIA (Priority B Country)
7. KENYA (Priority C Country)
8. TUNISIA (Priority C Country)
9. ALGERIA
10. ETHIOPIA
11. GHANA
12. SENEGAL
13. UGANDA
14. ZIMBABWE
For more information visit http://www.researchandmarkets.com/research/9lxwcw/africa_b2c
Laura Wood , +353-1-481-1716, press@researchandmarkets.net