The Sichuan Provincial Culture and Tourism Development Conference takes place in Chengdu, China

The province already attracts numerous tourists from around the world due to its abundance of cultural and tourism resources, most notably the Sanxingdui Ruins, Jiuzhaigou National Park and the giant panda sanctuaries. According to available data, Sichuan province's tourism revenue broke the 1 trillion yuan (US$148.5 billion) mark for the first time to reach a record 1.01 trillion yuan (US$150.0 billion) in 2018, representing a year on year increase of 13.4 per cent. The value add as a result of the province's cultural sector totaled 150 billion yuan (approx. US$22 billion) last year, growing 16.1 per cent year on year. With the deeper integration of culture and tourism, the two sectors are becoming a key driving force behind the province's economic growth.

The province already attracts numerous tourists from around the world due to its abundance of cultural and tourism resources, most notably the Sanxingdui Ruins, Jiuzhaigou National Park and the giant panda sanctuaries. According to available data, Sichuan province's tourism revenue broke the 1 trillion yuan (US$148.5 billion) mark for the first time to reach a record 1.01 trillion yuan (US$150.0 billion) in 2018, representing a year on year increase of 13.4 per cent. The value add as a result of the province's cultural sector totaled 150 billion yuan (approx. US$22 billion) last year, growing 16.1 per cent year on year. With the deeper integration of culture and tourism, the two sectors are becoming a key driving force behind the province's economic growth.

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