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Great Wall Motor announces next strategic phase of European market expansion at GWM Europe Partner Day
From mid-2026, GWM will also accelerate its expansion into more European markets. In major markets like Spain and Italy , it will establish self-operated national sales companies, its first in Europe . In smaller markets, it will continue cooperating with independent importers. Across all markets, GWM will rely on independent dealers and dealer groups with local expertise to sell vehicles and provide services.
At the GWM Europe Partner Day 2025, over a hundred potential partners from 12 European markets expressed strong interest in GWM's plans. Participants gained confidence in GWM's engineering capabilities and business opportunities. Parker Shi , President of GWM International, emphasized the importance of transparency, understanding, and trust in building true cooperation. The majority of participants officially confirmed their interest in joining GWM's European partner network in 2026, signing letters of intent.
GWM is determined to expand its European business significantly from mid-2026 and will release further information soon.
Great Wall Motor Netherlands Sales B.V.
Bogert 31-7
5612 LX Eindhoven
The Netherlands
www.gwm-eu.com
pr@gwm-eu.com
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