Wall Street Embraces Celebrity Star Power to Drive Business

Jennifer Aniston, darling of television and film, has done similar things for Johnson & Johnson (NYSE: JNJ) and The Coca-Cola Company, serving as a spokesperson for their Aveeno lotion and Glaceau smartwater products, respectively. She landed the Aveeno gig in 2013, and Aniston, who has lent her famous face to smartwater ads in the past, was featured again in an ad campaign for the enhanced water beverage in spring 2017-reportedly a move on Coca-Cola's part to keep its smartwater brand in the bestselling position among premium-priced bottled water brands.

Another celebrity endorsement success story relates to Diageo PLC (NYSE: DEO), an alcoholic beverage company that struck a deal with Forbes' 2017 top ranking highest-paid celebrity, Sean "Diddy" Combs, relating to Diageo's Ciroc vodka line. Combs inked a 50/50 joint venture agreement with Diageo in 2007 and took the company's 50,000-cases-per-year vodka brand to annual sales of almost two million cases as of 2014, at which time Combs signed a new beverage deal with Diageo to purchase its DeLeón tequila brand.^[2] Incidentally, Diageo's stock has climbed from $91.75 in November 2007 (shortly after the original deal with Combs was signed) to $132.18 as of September 25, 2017.

For businesses in today's marketplace, few things can bring big results like a strategically placed celebrity endorsement. The mentioned companies have been very savvy in partnering with celebs to put their products in the public spotlight-a move that leaves an indelible impression on consumers and helps effectively build brand awareness and loyalty.

(1): CNN Money: http://nnw.fm/3N0kS

(2): Forbes: http://nnw.fm/Jv41s

For more information on LottoGopher, visit: LottoGopher Holdings, Inc. (OTCQB: LTTGF) (CSE: LOTO) (FRA: 2LG)

About NetworkNewsWire

NetworkNewsWire (NNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) NetworkNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. NNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today's market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.

NetworkNewsWire (NNW)
New York, New York
http://www.NetworkNewsWire.com
212.418.1217 Office
Editor@NetworkNewsWire.com

Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer

DISCLAIMER: NetworkNewsWire (NNW) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with NNW or any company mentioned herein. The commentary, views and opinions expressed in this release by NNW are solely those of NNW and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable NNW and FNM for any investment decisions by their readers or subscribers. NNW and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author, and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author has not independently verified or otherwise investigated all such information. None of the Author, NNW, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer's filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer's securities, including, but not limited to, the complete loss of your investment.

NNW & FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and NNW and FNM undertake no obligation to update such statements.

Media Contact:
FN Media Group, LLC
editor@financialnewsmedia.com
+1(954)345-0611