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CEM4Mobile Releases Real-time Analytics for Service Monitoring
The CEM4Mobile product extension can be utilized to measure end-to-end quality of experience (QoE)such as longer than normal connection or response times, device, application and service related errors or delays for specific user-segments or selected services. Exploding data usage has made real-time analytics and service monitoring business critical because Network Management systems are unable to measure end-to-end transactions and detect low QoE. The real-time element can support instant alerts to reflect performance changes throughout the day enabling operators to make better business decisions faster with premium services and important user segments. Equally the extension can be used for automatically reacting to QoE alerts within the time span of a customer transaction through integration with a Policy Control system.
The use cases with real-time analytics are plenty, and will provide real tools to shift the focus onto service-user interactions rather than only looking back at QoE degradation that has already occurred.Real-time analytics used as complementary to traditional Customer Experience Management reporting will add a new dimension to proactive analysis, customer retention and churn prevention.
CEM4Mobile for Mobile Operators is a mobile Analytics and Customer Experience Management (CEM) solution particularly designed to fill Mobile Operators need to understand end-user wireless device usage, optimise their customer dialogue and maximise the number of satisfied, loyal customers and brand advocates.
The measurement and analysis focus is on interaction, experience and engagement, which directly impacts subscriber retention, profitability and lifetime value.The analysis extends to usage patterns, service ranking, market trends and particularly how different device, contract, content and user demographic combinations impact the behaviour.
In network centric tracking, CEM4Mobile analyzes content services accessed from end-user devices through the cellular network. Typically, at least the following services are captured into CEM4Mobile Analytics:
Actual network traffic capturing covers IP protocols related to these services, for example GTP, HTTP(S), WSP, TCP, UDP and many more. In addition to the network centric data collection solution supports direct data collection from browsing sites, applications and end-users (Voice-of-Customer).
By default, the system automatically detects the major global services such as Google services, Youtube, Facebook, Twitter, LinkedIn, Skype, eBay and Application Stores.
The new release will be available for full-scale commercial deployments in the third quarter of 2012.
For further information please visit Hall 2, stand 2A70 at Mobile World Congress or our blog at http://www.cem4mobile.com/blog/.
More information about and the solution can be requested at:
CEM4Mobile Solutions Ltd
Kappelitie 6 A
02200 Espoo, Finland
sales@cem4mobile.com
tel: +358(0)9-689-884-88
Product information: http://www.cem4mobile.com
Blog: http://www.cem4mobile.com/blog/
Twitter: http://twitter.com/cem4mobile