Global Consumer Usage of Digital Media - Forecast to 2017

Global consumer digital media usage - across the three major digital platforms and 21 media channels - grew 12.9% in 2012 to an average of 5.34 hours per week, driven by double-digit gains worldwide in the consumption of online and mobile video, social media, games, books and directories, as well as digital over-the-top (OTT) video. In comparison, traditional media rose only 1.8% in 2012 to 37.86 hours weekly, after declining in 2011. Global media consumption growth trends mirrored those of total worldwide advertising and marketing revenues in 2012, as digital & alternative media revenues jumped 13.4% versus a 2.2% increase for traditional media revenues. Global consumer digital media usage rose at a 16.1% CAGR in the 2007-12 period, far outpacing the 0.6% CAGR for traditional media consumption in the period. End-user consumption of traditional media, however, still averaged 37.86 hours per week, accounting for 87.6% of total media consumption worldwide. Nevertheless, the consumer...

DUBLIN, 24/02/2014 (informazione.news - comunicati stampa - internet)

Global consumer digital media usage - across the three major digital platforms and 21 media channels - grew 12.9% in 2012 to an average of 5.34 hours per week, driven by double-digit gains worldwide in the consumption of online and mobile video, social media, games, books and directories, as well as digital over-the-top (OTT) video. In comparison, traditional media rose only 1.8% in 2012 to 37.86 hours weekly, after declining in 2011. Global media consumption growth trends mirrored those of total worldwide advertising and marketing revenues in 2012, as digital & alternative media revenues jumped 13.4% versus a 2.2% increase for traditional media revenues.

Global consumer digital media usage rose at a 16.1% CAGR in the 2007-12 period, far outpacing the 0.6% CAGR for traditional media consumption in the period. End-user consumption of traditional media, however, still averaged 37.86 hours per week, accounting for 87.6% of total media consumption worldwide. Nevertheless, the consumer transition from traditional to digital media, particularly among younger generation categories, is gaining momentum. Digital media usage accounted for 12.4% of global media consumption in 2012, nearly double its share in 2007. Further indicative of the shift, digital media also claimed a larger share of total advertising and marketing revenues with 22.9% in 2012, up from 13.3% in 2007.

Global Consumer Usage of Digital Media

Global Consumer Use by Digital Media Platforms

Global Consumer Use of Internet Media

Global Consumer Use of Mobile Media

Global Consumer Use of Other Digital Media

Consumer Use of Digital Media by Channels

Consumer Usage of Digital Media : 15 Leading Markets

Americas (AMER)

United States

Canada

Brazil

Mexico

Rest of Americas (RoAM)

Europe (EU)

United Kingdom

Germany

France

Italy

Spain

Russia

Rest of Europe

Middle East & Africa

Asia Pacific

China

Japan

South Korea

Australia

India

Rest of Asia Pacific (RoAP)

For more information visit http://www.researchandmarkets.com/research/37tcwr/global_consumer

Laura Wood , +353-1-481-1716, press@researchandmarkets.net