Lenovo and Asus Growth Drives an Improved Quarter for the Global Tablet Market says Strategy Analytics

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Android further consolidated its global market share, reaching an all-time high of 72 percent share of the Tablet market. Windows also reached its highest level of market share at 6 percent as more models became available from traditional PC vendors and with a full quarter of Microsoft Surface Pro 3 availability.

Tablet Service Director, said, "The momentum is building in the Enterprise and vertical markets. Future Tablet growth will depend on enterprise-class devices used for productivity rather than media consumption. Microsoft just recently announced it is putting its full and sustained support behind the ongoing Surface program and the Partner vendors are also supporting Windows Tablets. The next iteration, Windows 10 is expected to drive Tablet shipments even further. King added, "White Box manufacturers continue to contribute a large percentage of the Android market share by offering a wide range of Tablets in a wide range of screen sizes, connectivity and price points, simultaneously improving quality and specifications."

"Apple's 12.3 million shipments declined 13 percent annually and 7 percent sequentially; with few consumers in the developed countries feeling the need to upgrade to the latest product which offer minor changes. Newly announced iPad Air 2 and Mini 3, plus the retention of older models at lower price points, will stimulate sales in the coming quarters by providing essentially a wider range of iPad availability in terms of price and specifications. However, growth rates will remain muted until new form factors are introduced. We believe Apple will win back meaningful high-end market share during the final months of the calendar year," added , a Director in the Tablet Service.

Exhibit 1:  Global Tablet Vendor Shipments and Market Share in Q3 2014 

Exhibit 2:  Global Tablet Operating System (OS) Shipments and Market Share in Q3 2014

Shipments refer to sell-in. Numbers are rounded. The definition of Tablet does not include e-book readers or convertible PCs

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America , Europe and Asia , Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com