Launch of International B2B Trading Operations: OTTO is now Marketing Product Ranges to Retailers all Over the World

"Partners will benefit from our attractive ranges and our many years of experience as the second largest B2C online retailer in Germany," comments Claudia Bühler, Division Manager, B2B Assortment Marketing at OTTO GmbH & Co KG. "At the same time we are extending our markets and strengthening our brands. Cooperation creates a win-win situation for everyone involved."

"Partners will benefit from our attractive ranges and our many years of experience as the second largest B2C online retailer in Germany," comments Claudia Bühler, Division Manager, B2B Assortment Marketing at OTTO GmbH & Co KG. "At the same time we are extending our markets and strengthening our brands. Cooperation creates a win-win situation for everyone involved."

Thanks to the variety of ranges and brands recently made available by OTTO, potential partners have the opportunity to further enhance their existing ranges by extending their breadth and depth to include additional product lines and best-selling items. In so doing, retailers can be secure in the knowledge that the products and visual materials supplied by OTTO have a proven international track record. Home shopping operators, in particular, can benefit from the product images, texts, layouts and online features provided by OTTO. Retailers can reduce their level of risk by ordering best-selling products. The benefits are obvious: new ranges can be quickly and simply incorporated with little effort.

Depending on the requirements and wishes of potential partners, OTTO offers a variety of cooperation models, which are described on the website http://www.b2b-otto.com. As a one-stop provider of all relevant services, OTTO can provide individually tailored advice on ranges, supply products and deliver to end clients, as well as deal with returns.

Press Contact
CORELATIONS, Public Relations Agency
Gabi Westerteiger, Tel.: +49(040)6461-5372
E-mail: [email protected]

Further information is available online at http://www.otto.com.