The Best Way to Increase Debit Card Usage and Customer Retention: 2017 Research Study

Operational Excellence: The Best Debit Marketing Strategy, recommends that the best way to increase debit card usage and customer retention is to improve dispute handling and reduce the incidence of false positives in fraud detection.

Operational Excellence: The Best Debit Marketing Strategy, recommends that the best way to increase debit card usage and customer retention is to improve dispute handling and reduce the incidence of false positives in fraud detection.

Consumers are changing their buying habits and including more online and mobile purchases. Debit cards are less likely to be used in those channels than credit cards due in part to their concerns about the safety of their transactions and usability of their cards.

Highlights of the report include:

Key Topics Covered:

1. Executive Summary

2. Introduction

3. The Reasons for the Decline in Debit Card Growth

4. Disputed Transactions

5. The Problem Purchase: Disputes and Fraud

6. False Positives

For more information about this report visit https://www.researchandmarkets.com/research/bfz5jr/operational

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