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Celebrate & Rejoice Chinese New Year with the world, Visit Jiangsu in the Year of Rabbit
At the same time, a special column of "The Charm of Jiangsu " was set up on our social media account @Visit Jiangsu with the topic of "Happy Chinese New Year". The column is produced with the theme of "knowledge of Chinese New Year customs in Jiangsu ", "Chinese New Year food in Jiangsu " and "tour Jiangsu during the Chinese New Year" in localized languages overseas to introduce the Chinese New Year-related culture, food, and tourist attractions.
In addition, @Visit Jiangsu continuously introduced rich Chinese New Year programs to "cloud live broadcast" and kept improving its digital innovation. It also combined multiple-performance forms with immersive scenes through the introduction of different styles of Chinese New Year performances about Jiangsu's culture, customizing Chinese New Year AR Filter and other ways to create a new sensory experience in culture and tourism about Chinese New Year. Up to now, the AR Filter has been used for 250,000 times and accumulated 116,000 interactions. People from all around the world participated in the @Visit Jiangsu Year of the Rabbit AR filter to celebrate the Chinese New Year together.
@Visit Jiangsu carried out an activity named "Greeting the Chinese New Year in Multiple Languages " on overseas social media platforms on Chinese New Year's Eve to make overseas friends feel the strong atmosphere of Chinese New Year. We invited fans and overseas KOLs to greet the Chinese New Year, celebrate the Chinese New Year with @Visit Jiangsu, extend best wishes for Chinese New Year and feel the charm of greeting the Chinese New Year in different languages, which brings different languages and cultures closer together in the form of videos and pictures.
A series of "Happy Chinese New Year" activities created by Jiangsu Provincial Department of Culture and Tourism has showed the overseas audience the festive atmosphere and leisure life during the Chinese New Year and a more open, diversified and energetic image of Jiangsu, China .
Video - https://mma.prnewswire.com/media/1995489/video.mp4
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