Small Tablet Vendors Gain Ground in Q1 2015, says Strategy Analytics

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Global Tablet Vendor & OS, Unit & Value Market Share by Region: Q1 2015) http://bit.ly/1Fg49pa

Q2 2015: Tablet Shipments, Installed Base and Penetration Forecast by Country 2010 – 2019) http://bit.ly/1bRRZaa

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Quotes:

Peter King, Service Director, Tablet & Touchscreen Strategies, said, "Apple has begun a marketing campaign to revive sales after a five quarter slump. Recent history has shown that thinner and slightly faster SKUs aren't going to bring iPad back to growth, but their work to address enterprise Tablet usage with IBM on the MobileFirst partnership and some new features rumored for upcoming models will position the company well for long-term growth."

Eric Smith, Senior Analyst, Tablet & Touchscreen Strategies, added, "2015 is shaping up to be a year of rebuilding for the major Tablet vendors while smaller, more nimble competitors gain ground with innovative new features and cellular-connected Tablets. Phenomenal historic growth has come to an end and a much more normal growth rate is now prevailing."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

UK Contact: Peter King, +44 (0) 1908 423 615, [email protected]
US Contact: Eric Smith, +1 617 614 0752, [email protected]