Istruzione e Formazione
BIMM Institute, Former School of Tom Odell, George Ezra & James Bay, Changes Name to Reflect International Status and Launches New Website
The BIMM group has grown at an incredible rate; from a sole college in Brighton to a group of five in the UK and Ireland .
BIMM's approach is working, and their alumni are flying high: James Bay just won the BRITs Critics' Choice Award 2015, Tom Odell won the same award in 2013 and is providing the music for this year's John Lewis Christmas advert, Zara McFarlane won a MOBO Best Jazz Act and George Ezra landed a number one album.
To reflect the group's international status and successes, the name "BIMM" now stands for The British and Irish Modern Music Institute.
And to underline BIMM's position as the UK and Ireland's best-connected modern music college, the new BIMM Brand Promise is being promoted as its central ethos:
Vaseema Hamilton, Principal of BIMM's London , Brighton and Bristol colleges, said: -
Included in the brand refresh is a new name for the Fulham-based Tech Music School, which is brought into the BIMM family under the name BIMM London.
Vaseema Hamilton said:
After months of consultation with leading digital design agency 383 Project, BIMM is proud to launch its new website, which will better communicate the BIMM Institute's aims and successes and showcase BIMM's strong connections to the music industry.
Joanne King , Head of Marketing for BIMM said,
liam@askmepr.com | +44-(0)7976-258577 | +44(0)161-236-9371
bimm.co.uk