Lappset and Mattel's Iconic Brands come together to form Mattel Play! Liverpool

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     (Photo: http://photos.prnewswire.com/prnh/20160321/346448 )

     (Photo: http://photos.prnewswire.com/prnh/20160321/346449 )

Graham Dentith , General Manager of Mattel Play! Liverpool, said:

"We're so pleased and excited to be finally opening our doors to families."

"I hope everyone will get as much fun and enjoyment from visiting Mattel Play! Liverpool as we had from creating it."

Heritage Great Britain PLC is the owner and operator of Mattel Play! Liverpool, along with iconic tourist attractions across the UK including Land's End, The Needles Landmark Attraction and Snowdon Mountain Railway.

Allan Leech, CEO of Heritage Great Britain, comments:

"After months of planning and preparation, we're delighted to reveal this new concept which is a first for Liverpool.

"Everyone's pulled together to make this happen and we're grateful to all our city partners, along with Lappset Creative and their team from Finland who built the attraction."

According to Johan Granholm, Director of Lappset Creative, the Liverpool attraction is an exciting new experience, the first of its kind developed in cooperation with Mattel and Heritage Great Britain.

The Mattel Play! Liverpool facility covers a total area of 1.902 square metres, with each branded theme area covering approximately 300 square metres. The attraction also includes a restaurant, shop, themed party rooms and green screen experience.

The attraction has been produced at Lappset's factory based in Rovaniemi and was installed by Lappset's own team.

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