Salute e Benessere
New fundraising app Givr wants to restore the UK's reputation as the most generous country on earth
Most of us know "Buy-now, Pay-later" where you split payments into installments. Givr uses the opposite logic to make charity giving easy. You preload shopping credit (say, £50 at Amazon) in the app and spend it whenever convenient. Since the brand receives cash upfront, this smooths operations and avoids fees. In return, up to 10% is donated to your chosen charity.
The UK was once the most generous nation among major economies (CAF World Giving Index), but today it ranks 22nd. With the cost of living crisis squeezing household budgets, charitable giving has understandably declined and the proportion of UK donors has dropped from 58% in 2019 to just 50% now, a loss of nearly 4 million supporters.
Givr wants to change that.
By enrolling 1 million shoppers by the end of 2025 - and encouraging other retailers to follow its donation model - Givr could help raise an additional £5 billion for UK charities. That's more than the total Gift Aid for 2024, and enough to put the UK back at the top of the global giving rankings.
Givr.app is a UK-based fundraising-fintech platform that turns everyday spending into instant charitable donations. The iOS app lets users preload shopping credit and automatically direct a percentage to any UK-registered charity. Founded by Sam Kopelman , Asin Zahir and Ed Harrod , Givr aims to create a global hub for giving, facilitating billions in donations.
Website: https://givr.app
Address: 85 Great Portland Street, London , W1W 7LT
View original content:https://www.prnewswire.co.uk/news-releases/new-fundraising-app-givr-wants-to-restore-the-uks-reputation-as-the-most-generous-country-on-earth-302491217.html