Boyd Holbrook to be the Face of Diesel's New Upcoming Fragrance for Men

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Following roles in David Fincher'sGone Girl and the Netflix series Narcos, the Kentucky-born Holbrook was recently seen in The Free World opposite Elisabeth Moss. He is set to star as the chief villain in the next Wolverine installment. Other recent film work includes A Walk Among The Tombstones, opposite Liam Neeson, Terrence Malick'sWeightless, opposite Ryan Gosling, Christian Bale, Michael Fassbender, Rooney Mara and Natalie Portman, and the comedy Skeleton Twins, with Kristin Wiig and Luke Wilson. Holbrook is also an avid sculptor. His work has been exhibited at various locations, including the Rare Gallery in New York.

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Diesel is a fashion industry legend, a pioneer in the world of denim and casual wear. Never forsaking its original DNA, Diesel has evolved into an iconic global lifestyle brand, beyond the trends, and yet ahead of them. Despite the company's extraordinary growth, its philosophy remains the same as in 1978, when Renzo Rosso envisaged Diesel as a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. It is on a continuing mission to challenge the status quo, experiment with new ideas, innovate and provoke. http://www.diesel.com