Telecomunicazioni
Sony Mobile unveils Xperia miro and Xperia tipo - stylish, fun and easy to use smartphones
13 June, London, United Kingdom - Sony Mobile Communications ("Sony Mobile") today announced two new Xperia(TM) smartphones , Xperia miro and Xperia tipo. Xperia miro is a slim and stylish smartphone available in a fun range of colours with deep integration of Facebook(TM) throughout contacts, photo gallery and the music player, plus Sony's xLOUD(TM) audio technology for crisp and loud sound. Xperia tipo is designed to be easy to use enabling consumers to get the most from their smartphones - whether browsing the web, sharing pictures or downloading apps. Xperia tipo will also be available in a dual SIM version - Xperia tipo - so that consumers can switch between tariffs with just one touch to stay on the most cost effective plan. Both smartphones will launch globally in calendar Q3 2012.
"Xperia miro and Xperia tipo are for consumers looking for entertainment experiences and functionality traditionally associated with high-end Android smartphones", said Calum MacDougall, Director Xperia Marketing at Sony Mobile Communications." "Xperia miro is for those who want an integrated social media and a great music experience while Xperia tipo is for consumers who want to realise the benefits of a smartphone for the first time as they migrate from a feature phone."
Xperia miro - the fun social smartphone
from Sony
Xperia miro is a slim, stylish smartphone with Facebook social experiences integrated throughout. Users are alerted to new incoming messages and social updates with colourful illuminations, and can easily video chat with friends using the front facing camera. To provide great music entertainment it integrates Sony's
xLOUD audio technology, giving crisp and loud sound. Xperia miro comes
pre-installed with Music Unlimited* from Sony Entertainment Network, providing instant access to millions** of music tracks on the move.
Key features for Xperia miro
Xperia tipo - the affordable and easy to use smartphone
Xperia tipo offers a simple and easy to use smartphone experience targeting consumers who may be purchasing their first smartphone. With a dedicated set-up guide, a built-in application enabling users to monitor their data usage, excellent battery life and the latest Android platform - Ice Cream Sandwich - consumers can make the most of their smartphone experience.
Key features for Xperia tipo
- ENDS -
* Sony Entertainment Network
services are subject to availability by region, please see
www.sonyentertainmentnetwork.com for more details.
**The number of available songs varies by region.
* Internal phone storage comprising 1GB System memory used for firmware, 766MB Phone memory for downloaded applications, and 2.2 GB Internal storage used for music, pictures, movies, and some application data
**Values are according to GSM Association Battery Life Measurement Technique. Battery performance may vary depending on network conditions and configurations, and phone usage.
Sony "make.believe", Bravia and Exmor R are trademarks or registered trademarks of Sony Corporation. "xLOUD" is a registered trademark or a trademark of Sony Corporation. Xperia is a trademark or registered trademark of Sony Mobile Communications AB. Android(TM) is a trademark of Google Inc. All other trademarks or registered trademarks are property of their respective owners.
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For more information, images and videos please visit:
www.sonymobile.com/pressreleases
Sony Mobile Communications, Global Communications & PR department
Mattias Holm +44 7961974048
General Press: +44 208 762 5858
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia(TM) smartphone portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony's world of networked entertainment experiences. For more information:
www.sonymobile.com
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