Information Technology
Pencil Drives Creativity for Brands with Monotype Customer Integration
Through this partnership with Monotype, Pencil customers will be empowered to integrate the fonts they already use and love from Monotype Fonts directly within the Pencil platform, optimizing their ad production process without compromising on creativity or quality.
" ," said Will Hanschell, Co-Founder and CEO at Pencil.
An AI-powered creative platform, Pencil enables brands to create high-quality ad content at scale using data-driven insights to optimize ad performance. This customer integration allows Pencil users to easily maintain a strong typographic brand identity while taking advantage of the power of AI-driven creativity.
" . said Andrew Gonzalez , Head of Global Partnerships at Monotype.
"
," said Phil Garnham , Executive Creative Director at Monotype.
The partnership between Pencil and Monotype enables brands and creatives to streamline their design workflows by simplifying font management and licensing, creating a seamless experience from conception to implementation, allowing teams to devote more time to what matters: achieving their creative vision.
Monotype brings brands to life through type and technology that consumers engage with every day. We offer a library of over 250,000 fonts from over 4,500 talented designers and foundries across the world. We work with the biggest global brands and individual creatives, offering a wide selection of solutions that make it easier for them to do what they do best: design beautiful brand experiences.
Further information is available at www.monotype.com
Follow Monotype on X , Instagram , and LinkedIn .
Pencil uses AI to make ads. Our mission is to make AI the default in advertising without replacing creative people. Why the default? Because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI. We're called Pencil because we believe AI will be a tool for creative people, not a replacement—it may even be as fundamental a tool in the future as the pencil was in the past.
Pencil was founded in 2018 with a team from Google, Facebook, and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.
Charlotte Simcock
Head Corporate Communications & PR for Monotype – Global
charlotte.simcock@monotype.com
Alice Broughton
ThoughtLDR for Monotype – UK
alice@thoughtldr.com
Stephanie Hernandez
ThoughtLDR for Monotype – US
stephanie.hernandez@thoughtldr.com
Tanja Koschade
KOSCHADE PR for Monotype – DACH
tanja@koschadepr.de
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