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Demand for Global Organic Rice Protein Market Size & Share to Reach USD 436 Million by 2030, Exhibit a CAGR of 18.2% | Organic Rice Protein Industry Trends, Growth, Value, Analysis & Forecast Report by Zion Market Research
Proteins are large and complex molecules that are essential for overall growth and healthy living amongst humans, plants, and animals. Most of the body cells' functions are carried out by proteins as they help in functional and structural regulations in the body. They are made of thousands of amino acids chained to one another. More than 20 types of amino acids can be combined in different forms to produce protein. Protein that originates from rice is one of the highest quality plant-based proteins. It is rich in all 9 types of amino acids namely; lysine, histidine, phenylalanine, leucine, threonine, valine, tryptophan, isoleucine, and methionine. Organic rice is cultivated in paddy fields using only natural ways of production without the use of chemical fertilizers or pesticides. For any rice form to be classified as organic, the producers must generate a certificate from a third party that can verify that no external chemicals were used during the production process. Conventional rice that is consumed on a large scale is generally cultivated using chemical fertilizers to generate higher crop yield
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The global organic rice protein market is projected to grow due to the changing consumer preference toward organic food items. Although the demand for organic products was significantly high in the last few years, the rate of a shift in consumer demand has gained momentum after Covid-19 as the majority of the population has started investing in cultivating and maintaining a healthy diet. Protein consumption is an important part of achieving a good physical and mental state. Medical personnel recommends that every meal consumed should include protein in some form. As per nutritionists, to avoid protein deficiency, an individual should consume 0.8 grams per kilogram of body weight, every day. There are different sources of proteins like animal-based and plant-based. Animal-based protein can be consumed from meat products, whereas some sources of plant-based protein include rice, pulses, green vegetables, etc. Since organic rice is one of the cleanest sources of plant-based protein, the demand for these products has increased drastically. Brown rice is known to have the highest concentration of protein among all forms of rice. Around 100 grams of cooked rice can provide up to 4.4 grams of protein.
There are fewer players in the global market as organic farming comes with its own set of challenges. In the current world, where businesses invest in generating a higher number of endo-products with limited investments, it is difficult to find large areas that can be purely dedicated to organic farming, since one of the key points is to avoid any contact with chemical fertilizers. Without the use of synthetic pesticides, it is difficult to improve crop yield which means that the companies have to increase their investments to deploy other ways for cultivation like the use of organic pesticides, which are more expensive than their counterparts. This loop could restrict global market growth in the coming years.
The global organic rice protein market may witness higher growth opportunities due to various activities and programs undertaken by the government and regulatory bodies to promote organic farming, especially for food grains that are cultivated in large quantities like rice. In September 2021 , the National Institute of Food and Agriculture, USA , announced that the body will invest around USD 300 million to boost organic farming in the country. Other factors like providing subsidies, technical and educational assistance, as well as helping the producers enter new markets could encourage more players to enter the market.
The global market is projected to witness challenges when trying to enter underdeveloped nations as these regions have a low-awareness rate about the benefits of organic rice protein. Since the majority of the nations suffer from volatile political and weather conditions, it is difficult to create a sustainable market at current times. For instance, countries like Kenya , Somalia , and Ethiopia are currently facing extreme drought conditions, and more than 16.5 million people are expected to suffer from severe food insecurity.
Based on form, the global market divisions are concentrates, isolates, and others. In 2021, the global market witnessed the highest returns in the organic rice concentrates segment and may follow the same trend during the forecast period. The high demand was due to the high application rate of concentrates in the food & beverages (F&B) industry. Organic rice concentrates are gluten-free and hence recommended for people who follow a limited calorie diet and are the consumer group that is lactose intolerant. They are also considered vegan and can be consumed by people who refrain from dairy or animal-based products. Organic rice protein concentrate has around 75% crude protein along with otter extracts not more than 11%.
Based on application, the global market divisions are dairy, beverages, sports & energy, nutrition drinks, meat products, and others. The global market witnessed in the dairy segment as protein generated from organic rice is an excellent alternative to animal-based dairy products or other vegan items like whey or soy protein. It is known to be allergen-free unlike cow's milk or milk protein isolate. Overall milk consumption in India stood at more than 200 million metric tons in 2022.
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The global organic rice protein market is projected to be dominated by Asia-Pacific during the forecast period due to the presence of large agricultural economies like India and China . Both countries currently rank at the top two positions in terms of the largest countries that encourage organic farming. India is one of the major exporters of rice across the globe, and exports more than 21 million metric tons every year. The country's government has started multiple initiatives and programs to encourage organic farming in the country as a way of sustainable development. The National Center of Organic Farming (NCOF) which falls under the Ministry of Agriculture, India is the responsible authority. The Government of India has initiated Paramparagat Krishi Vikas Yojana (PKVY) under the National Mission of Sustainable Agriculture (NMSA) to promote the organic production of food grains.
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