Spettacolo
UK is lead growth market as online retail disruptor, Wholee Prime, marks one-year anniversary
The figures correlate with data published by Wholee Prime this month revealing new insights into consumer shopping trends across several of its key markets over the course of the pandemic.
Exploring trends across the UK, USA , Canada and Australia , the findings reveal online retail's share of sales in the UK grew from 19 per cent pre-pandemic to a record high of 36 per cent in November 2020 . In contrast, the US, Canada , and Australia each saw the greatest proportional increase in online sales occur at the start of the first lockdown.
The UK was also more reactive to changes in pandemic restrictions with online sales rising and falling more significantly compared to the other markets as restrictions were imposed and lifted.
Most notably, the report compared online clothing sales in the USA to those of the UK. It shows both markets saw a rise and fall in online sales as the first lockdown began and ended. However, in the UK this was followed by a sustained increase in the share of online clothing sales, while in the USA the opposite was true with online clothing sales stagnating.
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