LeoVegas starts game studio

"For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own," comments Gustaf Hagman, Group CEO, LeoVegas. "Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time."

STOCKHOLM, 03/05/2021 (informazione.news - comunicati stampa - spettacolo)

comments Gustaf Hagman , Group CEO, LeoVegas.

Blue Guru Games will complement the games from the other 60 casino game providers that LeoVegas has access to today. The first games from the studio are expected to be released towards the end of 2021. These proprietary games will also give LeoVegas IP rights that will offer greater flexibility in how the characters and games may be used.

The new game studio is part of LeoVegas' strategy to cost effectively control a larger share of the gaming industry's value chain. In addition to Blue Guru Games, LeoVentures has invested in, among other companies, CasinoGrounds, Pixel.bet and SharedPlay. LeoVegas also recently acquired the sports betting company Expekt. 

for further INFORMATION, please contact:

+46 (0) 8 410 367 66
gustaf.hagman@leovegasgroup.com

+46 73 512 07 20
philip.doftvik@leovegasgroup.com

LeoVegas vision and position is "King of Casino". The global group LeoVegas Mobile Gaming Group offers games on Casino, Live Casino, Bingo and Sport. The parent company LeoVegas AB (publ.) is located in Sweden and its operations are mainly located in Malta. The company's shares are listed on Nasdaq Stockholm. www.leovegasgroup.com

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