Snigel Becomes The First Carbon Neutral Publisher Ad Monetization Company

Recognizing that the internet accounts for 2-4% of global carbon emissions – on par with the airline industry – Snigel was inspired by its partners Google and OpenX, both of which have achieved carbon-neutral status. Snigel began work in the summer of 2022 and received significant help on the journey from London-based Private Equity firm CBPE who invested in Snigel in early 2023. Recognizing that the internet accounts for 2-4% of global carbon emissions – on par with the airline industry –...

Recognizing that the internet accounts for 2-4% of global carbon emissions – on par with the airline industry – Snigel was inspired by its partners Google and OpenX, both of which have achieved carbon-neutral status. Snigel began work in the summer of 2022 and received significant help on the journey from London-based Private Equity firm CBPE who invested in Snigel in early 2023.

Snigel's steps to minimize its carbon footprint included:

On 17 April 2023, Snigel officially announced it had been certified as a Carbon Neutral organization by Carbon Footprint.
Carbon Footprint is a leading environmental consultancy that specializes in assessments, strategy planning, and carbon offsetting while helping organizations reduce carbon emissions and develop strong environmental credentials. The consultancy holds ISO14001 certification and operates a quality management system to ISO9001 standards.

Ben Rycroft, Co-CEO of Snigel, said, "We are committed to creating a sustainable balance for users, publishers, advertisers, and the environment. Becoming a Carbon Neutral organization is a significant milestone in our ongoing journey to reduce our carbon footprint. We hope our story inspires other adtech companies to follow suit."

Snigel will continue to focus on reducing its carbon footprint and promoting eco-friendly initiatives in the adtech sector. As a certified Carbon Neutral organization, Snigel demonstrates its commitment to environmental stewardship and encourages others in the industry to join the carbon-neutral movement.

About Snigel:

Snigel is an award-winning advertising technology company that helps online publishers maximize their ad revenue through programmatic advertising. Founded in 2012, Snigel has consistently ranked among the fastest-growing European companies. Over 200 of the world's largest websites use Snigel's market-leading monetization technology and their veteran team of ad operations experts. The company's headquarters are in Dublin, with teams spread across Austria, Portugal, Poland, Germany, and the UK.

For further information, visit www.snigel.com

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