IAMS Survey Reveals Pets Are Number One Source of Happiness for the British

66% of owners will spend more time with their pet than those they live with, while over a third (37%) will talk to them more than their friends and family[2]. What's more, 45% even confide in their pet with their deepest secrets. 66% of owners will spend more time with their pet than those they live with, while over a third (37%) will talk to them more than their friends and family [2]. What's more, 45% even confide in their pet with their deepest secrets. Each year owners will spend on...

66% of owners will spend more time with their pet than those they live with, while over a third (37%) will talk to them more than their friends and family^[2]. What's more, 45% even confide in their pet with their deepest secrets.

Each year owners will spend on average £495 on activities and gifts for their pet^[3], with cat parents spending the most as almost half (46%) treat their kitty to presents^[1] according to the survey

Kellie Ceccarelli, IAMS Veterinary Manager, comments, "Gifts and presents are not the only way to pamper our pets when it comes to showing them much we appreciate their friendship. Nutrition, as it is for us, is a hugely important part of their lives and through a complete and balanced meal, we can support the key signs of vitality and give them the energy they need to let the personalities we love shine through."

To learn more about IAMS please visit www.iams.co.uk/forvitality 

References
^[1] Source: Gorkana survey with 18-65 males and females, based in the UK  
^[2] 3Gem Survey with 500 UK male and female pet owners, 2019
^[3] Opinium- http://opinium.co.uk/uk-spends-11bn-pets/