Internet
Breaking App is (Not) Hard to Do in Singapore
Since launching on Monday (22 June), Binder has been a hot topic worldwide, with media outlets from The Washington Post to Fox News covering the story - each not quite knowing whether to take it seriously or not.
promised to shake-up the dating scene by doing the dirty work when it comes to an awkward dumping. With a simple swipe and a few quick taps, a personalised voice-message or break-up song is automatically delivered to your other half, letting them know that the relationship's over. The Binder break-up song can be heard here: https://soundcloud.com/kbell89/binder-app-breakup-song .
Created by Tennent's Lager - a Scottish brand that aims to grow in Singapore - Binder was in fact developed as part of a series of animated online comedy sketches called 'Wellpark', which can be found here: http://www.youtube.com/tennentsteam .
Jordan McKenna of Tennent's Lager explains why the Scottish beer brand brought the joke to life:
The Wellpark comedy series includes a range of sketches including 'Aye Watch' (https://www.youtube.com/watch?v=Y-TRKdDlMyk), an emotionally intuitive Scottish smart watch; a Scottish butcher called 'Meats By Dre' (https://www.youtube.com/watch?v=nq8PDs_FYrM); and friends in the pub, Bobby and Paul, who debate their girlfriend voices (https://www.youtube.com/watch?v=rzVfTyNBHvE).
kirstin@wire-media.co.uk