Safe Life Acquires AEDMAX.PL, Enters Polish Market

"Welcoming AEDMAX.PL into Safe Life is an honor and a privilege, and marks an important step on our expansion journey," says Jimmy Eriksson, CEO of Safe Life. "Their success to date builds on strengths in market position, team and product & service portfolio, and I see fantastic opportunities ahead when marrying those to the platform and depth of expertise we have across Safe Life. Poland is a very large and bustling market, and we are extremely pleased to have AEDMAX.PL join us on our quest to spread lifesaving readiness and equipment availability across Europe."

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AEDMAX.PL will continue to operate and further strengthen its well-known and highly respected brands, while benefiting from Safe Life's international reach and scale. Safe Life's strategy continues to be to synergistically combine deep, trusted local market presence with an internationally scalable infrastructure.

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The acquisition represents a continuation of Safe Life's European growth strategy. With increasing demand for AEDs and public safety equipment, Safe Life remains committed to pursuing strategic opportunities to expand its reach and impact.

Founded in 2019, Safe Life is a group of companies focused on delivering life-saving equipment and training. With a core focus on AEDs, Safe Life has rapidly expanded across Europe and North America through a series of successful acquisitions, supporting a shared vision of safer communities everywhere. Learn more at  https://www.safelife.se .

AEDMAX.PL is a Polish company founded by volunteer rescuers, dedicated to sales and service of AEDs, first aid equipment, and to training client employees on CPR and first aid response. It operates several different brands and web sites, including the uniquely TRAUMAKIT brand - the first modular first aid kit system fully adapted to the needs of companies and institutions. Over 15.000 large, midsized and small companies have partnered with AEDMAX.PL to achieve a safer workplace. Working with regional and local governments, they also changed the public domain, making AEDs available in police cars, trams, trains and even in taxis.

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