Information Technology
Ipsos MMA Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions
Ipsos MMA's fully connected solution helps client and agency partners work quickly in a fully closed-loop, always-on environment to drive measurable growth in sales and long-term brand equity. Ipsos MMA's fully transparent and collaborative operating model helps companies plan, measure, evaluate, validate and recalibrate their investments to drive incremental financial value. "Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM. Its strong network of client C-suite relationships gives Ipsos MMA deep understanding of and experience influencing strategic business priorities."
The company has consistently been recognized by its clients as the leader in providing trusted data management and analytics that can drive measurable, incremental sales and brand value.
From Ipsos MMA clients:
"We are seeing rapid acceleration in the adoption of Unified Marketing & Commercial Measurement globally across most major industry sectors,"
. "The ability to now measure "the true and holistic impact" in terms of revenue and profit as well as multiple business KPIs is a game changer and supports cross-functional and commercial decision-making by connecting marketing, finance, sales and operations in their concerted efforts to drive short-term and long-term success. By consistently being able to provide forward-looking insights faster, with more granular results and on a global and portfolio basis, we enable our client partners to embed this capability into their business planning process and generate real competitive advantages," said Brooks.
See the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions here.
Gartner, Magic Quadrant for Marketing Mix Modeling Solutions, Matt Wakeman , David Walters , et al., 19 November 2024
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About Ipsos MMA
Ipsos MMA is the leading global data, analytics and software consultancy in the Unified Measurement Industry. The company enables its clients to achieve higher revenues and operating profits by optimizing their media, sales and operational investments via significantly enhanced and forward-looking planning, measurement, execution and re-calibration. Ipsos MMA is headquartered in New York, NY and is a part of the leading global custom market research company Ipsos, which has major offices in over 80 locations worldwide. For more information on Ipsos MMA visit www.mma.com or contact Lisa Foster (lisa.foster@ipsos.com)
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