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All K-Group chains to have one loadable gift card
KESKO PRESS RELEASE 15.04.2015 AT 09.00 1(1)
" We want to offer our customers an easy gift idea in the form of a modern gift card, which allows the recipient to use one gift card to choose a present from any K-Group chain store," says , Vice President for Finance and Accounting Services.
The recipient has plenty to choose from as the K-Group gift card can be purchased and used as payment in the stores of eleven different chains, which include K-citymarket, K-supermarket, K-market (excluding K-market service station stores), Intersport, Budget Sport, Kookenkä, K-rauta, K-maatalous, Rautia, Asko and Sotka. The gift cards are available with a chain look design or a uniform K-Group design.
"Despite the varied appearance of the cards, they are valid in all of the chains. So, the Intersport gift card can be used to buy groceries or interior decoration items, for example," says Development Manager
The customer chooses an amount between 10 - 500 euros, which is then loaded on the card at the checkout.
"The gift cards have been positively received by customers and the demand has been high," says Andelin.
The successful implementation of the gift card service was carried out in cooperation with Solteq, and it is part of the electronic services produced by Solteq for Kesko. The cooperation aims to support Kesko's strategy and to strengthen multi-channel consumer services.
:
Eija Jantunen, Vice President, Finance and Accounting services, tel. +358 105 322 500
Juha Andelin, Development Manager, tel. +358 105 327 360
www.kesko.fi
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