Turismo
Altagamma Italian Experiences by IC Bellagio
Altagamma and IC Bellagio launch , programme to provide unique, behind-the-scenes experiences at some of Italy's most iconic brands.
This innovative project, conceived by Altagamma Foundation which gathers and promotes worldwide the most extraordinary Italian brands, is aimed at increasing the number of luxury travelers to Italy , which account for approximately 5% of the over 50 millions foreign tourists who visited Italy in 2016.
The aim of the program is to present the Italian brands as tourist destinations in their own right. Each brand is recognized worldwide as an icon of excellence, creativity, handicraft and customer service.
Altagamma Italian Experiences by IC Bellagio have been designed to help attract international luxury tourists, bringing direct and indirect benefits to the entire country.
IC Bellagio creates unique and extraordinary travel experiences for international clients to Italy . These itineraries are now enriched with . Examples include: visits to ateliers, design houses, workshops, company headquarters, wine-tasting at world-renowned canteens, meetings with entrepreneurs and owners to better understand their projects and growth.
blend nature, art and culture and represent an opportunity to make direct contact with the production and the design studios which have brought the Italian brands to the top of their sectors worldwide.
The project will include those Altagamma companies which offer unique experiences - totally different from anything offered so far - which will be customised for the requirements and expectations of each client. These will be experiences specifically created for a limited number of clients and which will be available from 2017.
Paolo Zegna , Vice President of the Altagamma Foundation, said: "
Andrea Grisdale , CEO and Founder of IC Bellagio, said:
gathers and promotes worldwide the most extraordinary brands of the cultural and creative Italian High Industry, ambassadors of the Italian lifestyle. Unique for its versatile character, it comprises companies from extremely diverse sectors, from fashion to design, from hotellerie to nautical area, from food to jewelry.
FASHION: DESIGN: HOSPITALITY: FOOD&BEVERAGES: MOTORS NAVIGATION: JEWELRY: OTHER SECTORS: