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J BALVIN Wraps a Groundbreaking Global 'COLORES' Album Release Week Bringing Joy and Entertainment to Over 1 Billion People From Around The Globe Amidst the COVID-19 Crisis
MIAMI , March 31, 2020 /PRNewswire/ -- wraps a groundbreaking first week of ' with and unprecedented
. The 4 studio album of the reggaeton powerhouse
across all platforms in its first week of release and
; while also placing .
Amidst the COVID-19 crisis and while at home in Medellin , took to social media on a mission to entertain the world with his new album and speaking with 70 media outlets, artists, public figures, partners and fans ; a first of its kind during these unprecedented times. Balvin's pioneering global approach connected audiences and media from over 30 countries including and the (to name a few…) as well as public figures including , and surpassing an audience reach of over 1 billion people.
In additional career achievements, receives 6 Multi-Platinum, 11 Platinum and 15 Gold certifications from 15 countries including Colombia , United States & Mexico and crossed further cementing his position as one of the most popular artists of all genres around the globe.
J BALVIN also made history becoming the Latin Urban artist with the after " " took the #1 spot on the chart dated March 20 2020. This title along with " " have earned the top spot of the airplay charts in 10 countries and counting.
was creative-directed by Takashi Murakami who created ten brand new flower characters one for each song and color on the album. While he has been long heralded as a commercial force, the album underscores the ways in which Balvin is permeating all facets of culture -- from music to art and style -- without compromising his unique identity.
The album includes Colin Tilley -directed visuals for " ," " ," his #1 hit single " " and " " which premiered on the day of release of ' and skyrocketed to #1 on YouTube's Global Trends with an impressive 35 Million Views in its first week since its premiere.
Watch " " and listen to ' , see album details below, and stay tuned for more from J Balvin coming soon.
1. Amarillo
2. Azul
3. Rojo
4. Rosa
5. Morado
6. Verde
7. Negro
8. Gris
9. Arcoíris
10. Blanco
Connect with J Balvin:
Instagram | YouTube | Twitter | Facebook
Carlos 'Charly' Perez | carlos.perez@umusic.com
Albert Piedrahita | albert.piedrahita@umusic.com
Bradley Bledsoe | bradley@orienteer.us
Nick Dierl | nick@orienteer.us
Photo - https://mma.prnewswire.com/media/1139440/J_Balvin_Colores_Album_Art_Takashi_Murakami.jpg