In a first for the CBD industry, TRIP officially becomes a 'Great Taste Producer', awarded by the UK's largest and most trusted food and drink awards

For TRIP to be recognised against soft drinks, cocktails and alcohol alternatives is an exciting milestone in the movement the brand has created to allow people to reach for CBD to destress and unwind, whenever and wherever they need it most. TRIP boasts unique flavours with floral, herbal and citrus notes. Each flavour is packed with calming adaptogens such as ginseng, lemon balm, turmeric and chamomile. Combined with premium CBD TRIP has created an effective, functional drink that has fostered mass adoption and leading repeat rates; 94% of TRIP buyers said they would recommend it to a friend (2022 TRIP consumer survey). In the UK TRIP has 88% market share of CBD drinks (Source: Nielsen IQ) and is now the world's #1 CBD drink with twice the sales of the #2 brand from the USA (Nielsen IQ).

For TRIP to be recognised against soft drinks, cocktails and alcohol alternatives is an exciting milestone in the movement the brand has created to allow people to reach for CBD to destress and unwind, whenever and wherever they need it most. TRIP boasts unique flavours with floral, herbal and citrus notes. Each flavour is packed with calming adaptogens such as ginseng, lemon balm, turmeric and chamomile. Combined with premium CBD TRIP has created an effective, functional drink that has fostered mass adoption and leading repeat rates; 94% of TRIP buyers said they would recommend it to a friend (2022 TRIP consumer survey). In the UK TRIP has 88% market share of CBD drinks (Source: Nielsen IQ) and is now the world's #1 CBD drink with twice the sales of the #2 brand from the USA (Nielsen IQ).

But why the sudden demand? Studies show that people are increasingly giving up drinking, and since most alcohol alternatives generally don't have the same calming effect, only TRIP can help people relax in a similar way, unwinding without the threat of a hangover hours later. In particular, Gen Z have made the big switch. In fact, among Generation Z - the most likely age group to be teetotal - 1 in 2 have now tried a CBD drink (Source: KAM Media and Drinkaware).

The other reason people are turning to TRIP is a renewed focus on mental wellbeing among the chaos of everyday life. Millions already find calm through the functionality of CBD drinks but to give extra support to the community at the most stressful time of the year (Source: WIRED).

Find out more at drink-trip.com

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