illycaffè Launches The New illy Art Collection Signed By Mona Hatoum

"illy coffee being a 100% Arabica blend, made me wonder what could be considered a 100% Arab object or symbol. The Keffiyeh came to mind as I have often referred to it in my work, either directly or indirectly. The fishnet pattern with knots is often seen as the joining of hands and therefore symbolizes the connection between people and the olive leaf pattern along the border, could be seen to stand for peace. So, this is not just a beautiful abstract pattern, it also has interesting symbolic meaning. And, of course, the Keffiyeh has become a potent symbol of the Palestinian cause." - says Mona Hatoum.

"illy coffee being a 100% Arabica blend, made me wonder what could be considered a 100% Arab object or symbol. The Keffiyeh came to mind as I have often referred to it in my work, either directly or indirectly. The fishnet pattern with knots is often seen as the joining of hands and therefore symbolizes the connection between people and the olive leaf pattern along the border, could be seen to stand for peace. So, this is not just a beautiful abstract pattern, it also has interesting symbolic meaning. And, of course, the Keffiyeh has become a potent symbol of the Palestinian cause." - says Mona Hatoum.

" Mona Hatoum is a sophisticated and thoughtful artist who has successfully dared to create a very authentic interpretation of the illy Art Collection project - explains Massimiliano Pogliani, CEO of illycaffè - Through her characteristic geometric style, Hatoum has represented the social function of coffee, an elixir that has transformed the coffee break into a ritual able to connect the world". 

The illy Art Collection signed by Mona Hatoum will be unveiled at Frieze London, Fiac Paris, Artissima Tourin and on the illy website in the illy.com/monahatoum section.

The limited editions collections of decorated cans will be available from November 2021 while cups will be available from December 2021 in different formats:

6 espresso cups (red, black and silver decorations) from £115
6 cappuccino cups (red, black and silver decorations) from £141
2 espresso cups (red and black decorations) from £43
2 cappuccino cups (red and black decorations) from £52

The illy Art Collection and the limited edition 250g can of the iconic 100% ground Arabica illy blend, available in both Classic and Intense roasts, will be available via the illy e-shop, stores (illy Caffè and illy Shop), large-scale retail channels, and indirect e-commerce channels.

Photo - https://mma.prnewswire.com/media/1664754/ILLY_ART_COLLECTION_BY_MONA_HATOUM.jpg

Logo - https://mma.prnewswire.com/media/1499472/illy_Logo.jpg