Internet
Trust in Social Media
However, mums are still a top resource for domestic advice including cooking (23 per cent), cleaning (21 per cent) and childcare (15 per cent), while the internet is the most popular place to turn for money saving tips according to over a quarter (26 per cent) of respondents.
Matthew Betés, head of community at Smart Shoppers UK commented, "We know from our own online community, which is dominated by savvy mums, that women who are juggling a hectic schedule as well as the family's finances are an excellent source of money saving advice. This could be anything from where to find the best deals to how to make a face pack from the products in your fridge. Based on the strength and quality of their advice and the obvious popularity of social media as a resource, we've launched a dedicated SmartTips app on Facebook which allows our community to share their pearls of wisdom with an online audience, and vote on the best tips."
Great advice from the Smart Shoppers UK community:
The results showed that the internet dominates as a source of advice across all areas of our lives, appearing in the top three places to turn to for help and information at all points in the survey:
Money Saving
1. The internet 26.1%
2. Partner 20.7%
3. Financial advisor 15%
Major purchasing decisions
1. Partner 38.5%
2. The internet 23.6%
3. Mum 10%
Cleaning
1. Mum 21.1%
2. Partner 20%
3. The internet 11.6%
Cooking
1. Mum 22.6%
2. Partner 20.8%
3. The internet 17.8%
Childcare
1. Mum 14.8%
2. Partner 14.8%
3. The internet 6.8%
Health
1. Doctor 39.9%
2. The internet 20.6%
3. Partner 16.9%
Sex and relationships
1. Partner 15.7%
2. Friends in person 14.2%
3. The internet 13.1%
Fashion
1. Friends in person 14.6%
2. The internet 14.4%
3. Partner 13.7%
Beauty
1. The internet 14%
2. Friends in person 13.5%
3. Partner 9.1%
Careers
1. The internet 18.7%
2. Partner 13.3%
3. Friends in person 8.8%
Visit the Smart Shoppers UK page at http://www.facebook.com/SmartShoppersUK.
*All stats, unless otherwise stated, are taken from research carried out on behalf of Smart Shoppers UK by Opinion Matters among 1,064 adults living in the UK between 14 and 21 August 2012
**£3.4 billion figure based on an adult UK population of 50.7 million
Contact: James Green , james.green@loudgroup.com, tel +44(0)1235-433-060