Cibi e Bevande
Groundbreaking COLLAB Takes Over Iceland's Beverage Scene
A testament to its widespread acclaim, COLLAB was awarded the prestigious World Beverage Innovation Award in 2022, standing tall as the "Best Functional Beverage" of the year. This accolade underlines the brand's commitment to catering to the evolving needs of today's health-conscious consumer.
The story of COLLAB is a narrative of a successful partnership between the innovative marine collagen start-up FEEL Iceland and Ölgerðin, Iceland's largest beverage producer. This alliance has fostered a product that not only revitalizes the consumer with a burst of energy but also supports long-term health benefits, courtesy of its unique concoction of collagen and vitamins. Each can contains 5.9 grams of hydrolyzed marine collagen, backed by renewable energy sources, the production of COLLAB is a beacon of sustainable practices in the industry.
The spotlight now turns to Sweden , where consumers are eagerly anticipating the arrival of COLLAB - a beverage that promises to redefine the meaning of functional beverages, offering a tantalizing blend of vitality and wellness with caffeine for now and collagen for the future.
Svavar Kari Gretarsson
skg@olgerdin.is
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