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/C O R R E C T I O N -- World Communications Forum Association (WCFA)/
DAVOS, Switzerland , April 15, 2025 /PRNewswire/ -- The successfully concluded the , held on April 10–11 at the Davos Congress Centre in Davos, Switzerland . The two-day event gathered nearly 100 senior communication professionals, CEOs, policy advisors, and academics from .
The program featured a diverse range of speakers addressing critical topics such as AI integration, trust in public institutions, values-driven leadership, and the evolving role of PR in politics and business. Keynote speeches were delivered by , founder of PRovoke Media, , former General Secretary of the UK Labour Party, and , a senior strategist and communications ethicist.
"This event didn't just reflect where the communications industry is today, but also where we're heading. From digital transformation to future trends and AI, we've just seen the beginning of what will define the next decade. We're already looking ahead to the next edition of Davos Communications Summit in April 2026 , where more brilliant minds will come together to explore the future and how we can shape, lead, and master the digital landscape."
emphasized that public relations are no longer just about crafting messages or managing media – it's about helping organizations see what's coming and prepare for it. That means developing : understanding global issues, advising leaders during difficult moments, and helping companies protect their reputations in a world that moves fast. He warned that tools like AI might make everyday tasks easier but could also weaken critical thinking – something PR professionals can't afford to lose.
, current senior advisor to the Progressive Policy Institute and House of Lords member, focused on how influence is built through the alignment of values and identity. Referencing the "funnel of causality," he argued that decisions – whether political or corporate – are shaped by a wide range of factors, from cultural conditions and social loyalty to personal beliefs. He stressed that communicators must engage people where their values live, not just where campaigns are visible.
The summit tackled some of the most urgent challenges facing the communications profession today – particularly the tension between narrative control and ethical responsibility in a polarized world. offered a compelling reflection on the dangers of narrowing public discourse. She emphasized that protecting ideological diversity is essential to maintaining trust, warning against the growing tendency to label dissent as misinformation.
The event also featured six panel discussions, led by industry experts (Purposeful Relations, UK), (The Beermat Entrepreneur, UK), (KaiserCommunication GmbH,
Germany ), , Independent Board Director, and
Tatevik Simonian (SPRING PR, Amrenia), with exploring topics such as AI, political messaging, crisis communication, digital marketing, and culturally tailored PR strategies. Day one included contributions from (Milk & Honey PR, UK), (BECOME PR,
Ukraine ), (SRPR,
Switzerland ), (BPRESS,
Italy ), (Advisor to the Minister of Social Policy,
Ukraine ), (Brandbuch,
Switzerland ), and (AIWIZ Digital Marketing, UK).
On day two, panelists such as (Castle Mount Media, Germany ), (MC Public Affairs, Slovenia ), (furrerhugi, Switzerland ), (RS Intelligence & Lobbying, Cameroon ), (key7 Communications, Slovenia ), ( American University of Sharjah , UAE), ( University of Louisiana at Lafayette , USA ), and (Edelman, Germany ) offered insight on political and crisis communications. The final panel focused on regional adaptation strategies with (Sibanye-Stillwater, South Africa ), (CERN, Switzerland ), (Slova Tech PR, Ukraine ), (PR Powerhouse, South Africa ), and (Ghana-India Kofi Annan Center of Excellence, Ghana ).
The event also welcomed WCFA Controller , who serves as Public Relations Manager at Tabriz Power Distribution Company ( Iran ).
On the evening of April 10 , the summit hosted the first in-person , recognizing excellence across 24 categories in strategic communications. In a historic first, and were inducted into the , recognizing their contributions to the global communications industry. The , led by Sergii Bidenko, was also honoured for its outstanding work in wartime conditions.
The Davos Communications Summit & Awards 2025 is in cooperation with the and is proudly supported by as the gold sponsor and as the silver sponsor. The official media partner is , part of Cision Group Ltd.
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