Hyundai Motor's 'The Bigger Crash' Brand Campaign Ads Win Silver Lions at Cannes Lions International Festival of Creativity

Along with the Silver Lion awards in the Outdoor Billboard and Print advertising categories, 'The Bigger Crash' was also shortlisted in the Design category. Along with the Silver Lion awards in the Outdoor Billboard and Print advertising categories, 'The Bigger Crash' was also shortlisted in the Design category. "This award recognizes Hyundai Motor's efforts to show our customers that we are sincerely committed to fostering a sustainable future," saidSungwon Jee, Vice President and the...

Along with the Silver Lion awards in the Outdoor Billboard and Print advertising categories, 'The Bigger Crash' was also shortlisted in the Design category.

"This award recognizes Hyundai Motor's efforts to show our customers that we are sincerely committed to fostering a sustainable future," said Sungwon Jee, Vice President and the Head of Brand Experience sub-division of Hyundai Motor Company. "We will continue to carry out various activities to promote eco-friendly mobility under our brand vision, 'Progress for Humanity.'"

'The Bigger Crash' campaign was designed to steer the conversation around climate change toward a greener future and shows Hyundai Motor's thoughtful approach to offering various means of mobility. The campaign also stresses Hyundai Motor's commitment to taking an active role in tackling the issue for the benefit of future generations.
 

Prior to the Silver Lions awards at Cannes Lions, the campaign also received the Silver Award at Graphite Pencil in the Photography category at the Design and Art Direction (D&AD), Europe's leading advertising and design award. It also won seven prominent awards at The One Show Award in the U.S., and silver and bronze awards at The Art Directors Club in Germany.

 

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Photo - https://mma.prnewswire.com/media/1847817/The_Bigger_Crash_photo_2.jpg
Logo - https://mma.prnewswire.com/media/1761625/Hyundai_Motor_Group_Logo.jpg